Fundraising Project History

1918-1970 The League was involved in various fundraising activities, including balls, lectures, bazaars, follies, fashion shows and rummage sales.

Ongoing – Bridge Marathon – Duplicate Bridge tournament includes League members and other community members who meet on a regular basis, September through May. Since 1976 this project has generated more than $98,000 for the JLD programs and purpose.

1970-73 The League held Daisy Day at Elitch’s, family fun for an all day ticket price. The League raised approximately $60,000 over the three years.

1973 – Second Hand Rose – The League voted to open a Thrift Shop, Second Hand Rose, which welcomed its first customers in April 1974. In late November of 1981, a fire destroyed the shop, by then named The Second Time Shop and located at 3449 S. Broadway. The Shop reopened on March 10, 1982 at 3372 S. Broadway. A move to new and enlarged space at 351 W. Girard occurred Oct. 19, 1991. Since its inception, the shop has generated over $2 million in net income.

1975-76 A calendar, Colorado: Then and Now, in conjunction with the Colorado Centennial year, was published in 1975.

1977 Colorado Rockies – The League participated in selling season tickets to the Colorado Rockies hockey games, raising over $20,000.

1978 Colorado Cache Cookbook was first published in September 1978. This year, it is in its 28th printing, not including a 10th Anniversary Limited Edition, and is distributed nationally. To date, almost 1,000,000 copies have been sold to support the League’s purpose and programs in the community.

1979-86 The Monogram Merchants, a stationary and related gift item sales project, contributed over $177,000 to the JLD during its existence.

1980 Christmas Mart – The first annual League-sponsored Christmas Mart was held in September 1980, featuring unusual gift items from specialty shops throughout the country. The name was changed in 1981 to the Holiday Mart. This fundraiser is one of the most successful events of its kind within the Association of Junior Leagues International (AJLI). Since its inception, the JLD Holiday Mart has raised $3.7 million in net income.

1987 Crème de Colorado Cookbook has sold more than 500,000 copies to date. It is currently in its 12th printing and is nationally distributed.

1986-88 United States Figure Skating Championships – After two years of preparation and planning, the League, in cooperation with the Mile High Figure Skating Association, produced the 1988 United States Figure Skating Championships, January 4-10, 1988, in Denver. Profits from the event were shared between the League, Mile High Figure Skating Association, and the United States Figure Skating Association. The League’s portion of this very successful event were $193,000.

1988-91 Two Quick Action fundraisers were inaugurated in 1989-90: Wine Tasting and Italian Cooking Demonstration, generating nearly $3,000 and providing a social outlet as well for League members. The Wine Tasting Event was held again 1990-91, contributing additional funds totaling $2,000.

1990 The Lord & Taylor Department Store Opening on August 15, 1991 was coordinated by JLD volunteers, at the new Cherry Creek Shopping Mall, generating $45,000 for the League.

1995 Colorado Collage Cookbook was published in September of 1995 and is a successful addition to the two C&C Publications cookbooks already established, with over 225,000 copies sold to date. The three cookbooks have earned over $5.4 million to support the League’s purpose and programs.

1996 Nordstrom at Park Meadows Grand Opening Gala on August 28, 1996, was a resounding success. The 2,500 tickets sold out within 10 days of the invitations being mailed and the fundraiser netted the JLD $250,000 and a successful on-going relationship with Nordstrom.

1998 The Colorado Shopping Card was launched as the JLD’s newest fundraiser in the fall of 1998. For one week in November, card purchasers receive a 20% discount from over 100 participating retailers. The fundraiser is an event of the Denver Post Charities and is a collaboration with the Colorado Children’s Campaign. To date it has raised over $17,000 to support the League’s purpose and programs.